No Other Media Company Focuses On The SMB Marketplace Like ChannelPro does.
The ChannelPro Network provides targeted business and technology information for the IT channel. Via its print and online properties, The ChannelPro Network delivers expert opinion, analysis, news, product reviews and advice vital to a reseller’s business success. Perspectives from vendors, distributors and analysts are spotlighted daily.
Learn more about the network here.
Please contact our sales team for more information:
What makes ChannelPro-SMB unique?
No other media company offers this kind of targeted access to resellers, integrators and system builders serving the SMB marketplace. ChannelPro-SMB readers have embraced the publication because they believe it is a long-overdue resource that targets their specific needs as SMB professionals.
Who makes up the ChannelPro community?
ChannelPro-SMB reaches the decision makers. We have 30,000 print/digital publication readers and reach 20,000+ readers via our email communications. 89% of our subscribers identify themselves as “Management,” with 77% describing themselves as “Executive, Corporate or Technical Management.”
How do you define SMB?
SMB (small and midsize business) refers to the size of the companies our audience serves: companies with fewer than 500 employees; the majority of the companies served have less than 250 employees.
How big is the SMB IT market?
Most analysts agree that SMBs represent more than $350 billion in IT purchasing power, and more than $250 billion of that is purchased through channel pros.
How big are your readers’ businesses-what are their annual revenues?
- More than $10M in revenue: 25%
- $1M to $10M in revenue: 25%
- Less than $1M in revenue: 50%
Into which verticals do your readers sell?
- Healthcare and Scientific: 84%
- Insurance and Financial: 81%
- Retail: 73%
- Educational: 71%
- Government: 62%
- Home/residential: 56%
- Gaming: 44%
What kind of integrated marketing programs are available?
We have a variety of offerings to help you achieve your sales, marketing and recruitment goals:
- Online: email blasts, webinars, newsletter sponsorships and more
- Print: ads, inserts, outserts, special sections, custom mailers and more
- Lead-gen: multiple options are available
- Custom Programs: research, advertorials, podcasts, webinars, newsletters, articles, custom websites and more
Can you help me determine the right mix of marketing assets to help me meet my goals?
Absolutely. The ChannelPro team prides itself on a consultative approach: We listen to your goals and only suggest programs that we feel will help you to meet them.
What kind of lead-generation programs are available?
Whether you are targeting resellers or end users, our programs include white paper downloads, podcast and webinar registrations, telephone recruitment and custom surveys.
Can you help me recruit resellers for my partner program?
Yes we can. Please contact the team for details.
Do you offer consulting services to help me launch or improve my partner program?
Yes. We have a number of strategic partners with whom we offer a full spectrum of services.
Do you offer custom research?
Yes we do. Please contact the team for details.
Do you offer custom media programs?
Yes. From custom articles and advertorials to newsletters, magazines to podcasts and webinars, our custom team can develop assets that will help you meet your goals. Think of our team as an extension of your marketing team.