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Research and Trends
Research and trends
Selling Savings to SMBs
Whether it's explaining to their clients the real costs of using Wi-Fi hotspots vs. a mobile broadband card, or the cost benefits of SaaS-based applications, channel pros have numerous opportunities to help SMBs save money.
By Colleen Frye
When Marketing to SMBs, Think Short-Term
"Short term" means different things to different people. Here's what SMB owners say it is to them, and how you should market your services accordingly.
By Cecilia Galvin
Are Distributors Bouncing Back?
Late 2009 financials indicate a bit of a resurgence on the part of the channel's major distributors. Are the canaries in the coal mine singing again? What does this mean for the channel?
By Geoffrey Oldmixon
Smartphones at Work: Yours, Mine, and Ours
Who buys the smartphones that employees use at work? Who pays for service? And what brand of smartphone are most companies supporting?
By Colleen Frye
Survey: Optimistic Small Businesses Tend Toward Online Marketing
Hurwitz & Associates survey of small businesses reveals correspondence between active digital direct marketing and hopeful 2010 revenue forecasts. Results published in white paper, "Small Business Marketing Health Check."
By Sanjeev Aggarwal and Laurie McCabe
7 SMB Solutions to Think about Now
Cloud computing isn't the only technology sure to have an impact on SMBs. Other solutions on the horizon already have analysts buzzing.
By Lisa Hyatt Smith
Holy Healthcare Costs!
Here's how to keep your health spending under control and continue to attract great talent for whom benefits are a must.
By Carolyn Heinze
SMBs' Plan for 2009: Investing in New Areas
Gartner finds that despite the tough economic climate, SMBs will be looking to improve business processes.
By Tiffani Bova
Managed Wireless Security: A Huge New Market for MSPs
The explosive growth of large WLAN deployments is spurring organizations to outsource their security management, opening new doors for managed services providers.
By Cecilia Galvin
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