In today's marketing and selling environment, you want as many people, and as many "tools" telling your story to the world. We all know that social media helps us tremendously with that - but that's often "us" telling "them" about "us".

Case studies are becoming increasingly important for sellers to have on hand. Buyers are doing much more research before they purchase and it pays for companies to have readable and ready information to close those deals.I found 3 consistent benefits to having a few strong case studies on your successful implementations:

1.       Creates confidence in your company, products, and abilities by producing a more detailed picture of how the solution helped someone in the industry, which allows the prospect to visualize themselves in that same, ideal situation.

2.       Highlights statistical accomplishments in a quick and easy to read format. Always include some sort of "by the numbers" comparison of the before and after.

3.       Maintains your company's visibility among prospects. You can post your case study write-ups on your website, refer to them in your blog, include them as handouts at your next conference or User Group, or bring them to your next networking function.

For more ideas on marketing effectiveness, opt-in to the monthly e-newsletter from The Partner Marketing Group at www.ThePartnerMarketingGroup.com. You can also download examples of our case studies from the website. Or contact Cheryl Strege at Cheryl@ThePartnerMarketingGroup.com with your marketing questions.

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