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SYNNEX Customers: What Recession?

I had the pleasure of attending the 2009 SYNNEX National Conference recently. Against the backdrop of one of the worst economic years in decades you would have thought of it as the National Optimists' Association meeting.

  

Hundreds of SYNNEX customers and vendors were there looking at new solutions and opportunities for 2010.

 

  

I met with CEO Kevin Murai and Marketing Sr. VP Bob Stegner as well as vendors, resellers and builders - all shared high hopes for next year and success in the channel. Check out my interview with Bob here.

  

One of the general sessions spotlighted some very encouraging customer feedback/data which was collected live from the resellers in attendance.

 

Here are some highlights:

 

Q. What percentage of growth do you anticipate in the next 12 months?

A. Top answer is greater than 10%

 

Q. How does this growth compare to prior 12 months?

A. 52% say it is an increase (92% say flat or increase)

 

Q. What represents your largest growth opportunity?

A. Top areas ranked in order are: Hiring additional sales people; new vendor relationships; new technologies from current vendors; increased marketing

 

Q. Where will you invest in the next 6 months?

A. Top areas ranked in order are: Sales hiring; Internal infrastructure (systems, tools, etc.); Expanded solutions offerings

  

All in all an upbeat, informative and encouraging event.

 

How do things look for you?

  

Read More In: Business Channel News Peer Advice Opinion Technology Trends

Michael is the Publisher of ChannelPro-SMB


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