Microsoft connects with GISV partners at WPC, offers up insight on upcoming technologies and adapting them to vertical markets.
By Matt Whitlock
July 10, 2013
A goal for Microsoft is to keep its business software relevant to industries on a global scale, adapting to local regulations and other requirement. It’s no small feat to directly tailor solutions on a global scale, which is why the company partners with independent software vendors through its GISV program to do just that.
During its Worldwide Partner Conference in Houston, Microsoft took the opportunity to connect with its GISV partners, offering up insight as to upcoming technologies and guidance on how to implement these new solutions.
“We’re here this week to show how Microsoft is investing in its partners, how focused we are on helping deliver the best experiences to enterprise customers, and how the biggest, best opportunities for ISVs still lie ahead,” says Microsoft Business Solutions corporate vice president Neil Holloway.
The GISV program offers special partner agreements between select solution providers and Microsoft that help companies with deep industry expertise tailor software solutions and offer exactly the right fit for customers. This also provides customers with specialized industry software built on a platform that has a proven success record in different industries.
They also used the conference to introduce four new GISV partners, who signed deals to participate in the program, including distribution and manufacturing provider I.B.I.S. Inc., automotive software maker Incadea, food supply-chain consultancy Anglia Business Solutions, and retail automation vendor Escher Group.
The full release talks a lot more about how these new partners are utilizing Dynamics to serve clients in a wide range of vertical markets. May be worth a read in for resellers focused on SMB verticals.
See more from WPC 2013