Vembu’s SyncBlaze is a white-label, file-sharing, synchronization, and collaboration tool for SMBs available exclusively via the MSP channel.
By Joel Zaidspiner
August 25, 2013
We’ve all heard of Dropbox and Google Drive, but these file-sharing sites don’t offer the complete project collaboration platform needed by many SMBs with remote teams. Moreover, when MSPs direct their SMB clients to these solutions, it’s a challenge to provide much in the way of an added value.
Those are holes Vembu Technologies is looking to fill with its channel-focused SyncBlaze Cloud solution.
MSP Channel Model Collaboration
SyncBlaze is white-label content management service offered strictly through the channel. MSPs install the solution and offer it as a pay-as-you-go service to SMB customers.
“This solution enables MSPs to offer a Dropbox-type of service. Businesses can use mobile apps. They can share files. They can integrate it with Google Docs or other business applications,” explains Len Srinivasan, Vembu’s vice president of channel partnering. “MSPs take our SyncBlaze product, they rebrand it, put their company name on it with their logo and colors, and they offer it as a service.”
Srinivasan met with ChannelPro-SMB at CompTIA’s ChannelCon conference in Phoenix in early August. There, he presented SyncBlaze as “kind of central repository, where all types of information gets stored and accessed securely.”
“We’re helping SMBs build a cloud services portfolio,” Srinivasan says. “It’s all part of our larger MSP partner program.” That program, he adds, offers MSP partners with channel discounts, marketing collateral, and sales assistance.
Trust & Compliance
According to Srinivasan, many SMBs are hesitant these days to store large amounts of sensitive data in the cloud. “SMBs are really afraid of the cloud,” he says. “They don’t want to trust a cloud provider and have all the data sent to a cloud platform. They want someone whom they can trust.”
Vembu is hoping SMBs will trust the MSP, along with the SyncBlaze platform. “Based on how we encrypt the data and store the data,” Srinivasan adds, “we’re helping service providers become compliant to HIPPA laws and other regulations.”
SyncBlaze is hosted on Amazon Web Services. It features multi-layer operational and physical security, with such certifications and audits as PCI DSS Level 1, ISO 27001, FISMA Moderate, HIPAA, and SAS 70 Type II.
GEOFFREY OLDMIXON contributed to this report.