In 2013, Wall Street said RIP RIM, Hello BBRY. Sadly, more people by far read the news on their iPhone, Android device, or Windows phone than on a BlackBerry.
By James E. Gaskin
August 30, 2013
DEARLY BELOVED, named to reference “poetry in motion,” Research In Motion (or RIM for short) sprang forth from the wilds of Waterloo, Ontario, in 1984. First working on the Mobitex wireless network and two-way paging, Research In Motion hit the big time in 1999 with the BlackBerry 850 pager—the first to receive email from a Microsoft Exchange Server.
Oh, the good times rolled for RIM in the 1990s. No VIP was anyone without a BlackBerry, and corporate big dogs went so crazy the product became known as the “CrackBerry.” For several years, just having one made you look successful.
But the BlackBerry wasn’t a real smartphone, just an email device, and the iPhone’s arrival in 2007 gave fickle VIPs a new device to desire. RIM’s rushed smartphone and tablet hit the market with a thud and a thud.
So Research In Motion, the name, took the blame, and dug his own grave. Wall Street said RIP RIM, Hello BBRY. Sadly, more people by far read the news on their iPhone, Android device, or Windows phone than on a BlackBerry.
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