A white-label option lets you handle billing, first-level support, and collections, and you may take over server management and offer your own services atop the hosted infrastructure too.
By Joel Zaidspiner
August 19, 2013
SingleHop is an infrastructure-as-a-service company that provides everything from bare-metal, dedicated servers to public and virtualized servers on demand—and any customized combination thereof—over IP connections. Hosting from two data centers in Chicago, one in Phoenix, and one in Amsterdam, the company promises to spin up VMWare-based cloud servers within 90 seconds of processed payment, and hardware replacement within 90 minutes.
The service is sold directly and through the channel, and can be white labelled. Channel partners can spec, provision, scale, clone, and decommision cloud servers through SingleHop’s LEAP3 portal, accessible via Web or mobile app (tablet or smartphone iOS and Android). They can also use LEAP’s DropZone, Tandem, and Standard API interfaces to integrate the infrastructure platform with business applications, and in so doing scale capacity automatically as traffic and processing load exceed a set threshold.
LEAP shows users estimated time to deployment of new servers, and provides tools for configuring passwords, managing software licenses, backups, virtualization, support, network, and security. The company sets a great store by its “Customer Bill of Rights,” a Web-published SLA that clearly delineates uptime and deployment-timeframe guarantees, and compensation should these targets not be met.
Partners have a range of business models to choose from. Simple referral sales earn a one-time spiff payment. Channel partners earn residual commissions for the life of the customer, and discounts that scale with volume. White-label resellers get to brand the LEAP3 platform with their own company name. In return for keeping SingleHop out of end-customer view, such partners handle their own billing, first-level support and collections. Resellers also may take over server management, and offer their own services atop the hosted infrastructure.
SilverHop’s server management typically leaves off above the OS, but the company also offers to host and manage server-side software packages, including SQL server, Microsoft Small Business Server, and Exchange.