Avnet enhances its portfolio to help its channel partners capture software-driven opportunities related to analytics, big data, converged infrastructure, and mobility.
October 15, 2013
Avnet Technology Solutions has made a U.S. and Canadian distribution agreement with SAP America Inc. Under the agreement, Avnet will now provide its channel partners in the U.S. and Canada with analytics, database and technology, and enterprise mobility offerings from SAP. Avnet will now also distribute the in-memory SAP HANA platform, helping its partners to capitalize further on converged infrastructure opportunities in the data center. Additional offerings include the SAP Afaria mobile device management solution, SAP Business Objects solutions, SAP Crystal solutions, SAP Lumira software, and SAP Sybase software.
“Enterprise software is predicted to be the fastest growing segment of the worldwide IT market in the coming year, and Avnet expects that our relationship with SAP in the U.S. and Canada will help our channel partners capitalize on the opportunity this presents,” says Jeff Bawol, president, Avnet Technology Solutions, Americas. “With our proven solutions distribution methodology, Avnet plans to rapidly educate and enable a community of partners on the industry, sales, and technical skills they need to help solve their customers’ business challenges with enterprise software. Our partners will be able to further differentiate themselves with an in-depth understanding of the crucial role services and hardware play in ensuring the success of enterprise software deployments.”
Avnet will provide its partners with a range of education, resources, services, and tools designed to help the profitable growth of their software businesses. This includes:
- Assistance in becoming authorized resellers of SAP solutions
- Targeted data mining to help identify sales opportunities
- Creation of reference architectures for more converged infrastructure solutions
- Sales and technical training on the industry issues that help drive enterprise software sales, such as big data
- Customized demand generation programs that are designed to help partners close deals in key vertical markets
“The channel is a vital part of SAP’s long-term growth strategy and will help us solve customers’ business challenges related to analytics, big data, converged infrastructure, enterprise mobility, and beyond,” says John Graham, head of ecosystem and channels, SAP Americas. “Avnet has proven expertise in quickly recruiting, educating, and enabling a highly-skilled channel partner community that understands how to serve as an extension of our sales force. We believe Avnet and its partner community will be an impactful addition to our team. In cooperation with our channel partners and distributors like Avnet, SAP can further help our customers become better run businesses.”